SEO Schema Markups for Real Estate Website and Property Pages

Hira Ansari | October 20, 2023

Schema markup is a form of microdata that can be added to your website to enhance the way your pages are represented in SERPs (Search Engine Results Pages). It provides structured data to search engine crawlers which helps in understanding the content of your pages. Here are some schema markups beneficial for a real estate website and property pages.

SEO Schema Markups for a Real Estate Website and Property Pages

1. `RealEstateAgent`

This type of markup is used on the pages where the information about the real estate agent or the agency is displayed. It includes properties like:
– `@type`
– `name`
– `telephone`
– `faxNumber`
– `address`
– `priceRange`
– `hasMap`

Example:
“`json
{
“@context”: “https://schema.org”,
“@type”: “RealEstateAgent”,
“name”: “Real Estate Agency Name”,
“telephone”: “+1-123-456-7890”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “123 Main St”,
“addressLocality”: “City Name”,
“addressRegion”: “State Name”,
“postalCode”: “12345”
},
“priceRange”: “$1,000 – $10,000,000”,
“hasMap”: “The URL of the Map”
}
“`

2. `Residence`

This type of markup is used for property pages to provide details about the property. For instance:

– `@type`: Could be SingleFamilyResidence, Apartment, or House
– `name`: Property’s Name
– `numberOfRooms`
– `floorSize`
– `petsAllowed`
– `hasMap`
– `address`: Can use `PostalAddress` with properties `streetAddress`, `addressLocality`, `addressRegion`, `postalCode`

Example:
“`json
{
“@context”: “https://schema.org”,
“@type”: “SingleFamilyResidence”,
“name”: “3 BHK Villa”,
“numberOfRooms”: “3”,
“floorSize”: {
“@type”: “QuantitativeValue”,
“value”: “2000”,
“unitText”: “Sq Ft”
},
“petsAllowed”: true,
“hasMap”: “The URL of the Map”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “123 Main St”,
“addressLocality”: “City Name”,
“addressRegion”: “State Name”,
“postalCode”: “12345”
}
}
“`

3. `AggregateRating`

This markup is used for the page where the reviews or ratings of the property are displayed. It includes properties like:

– `@type`
– `ratingValue`
– `reviewCount`

Example:
“`json
{
“@context”: “https://schema.org”,
“@type”: “AggregateRating”,
“ratingValue”: “4.5”,
“reviewCount”: “12”
}
“`

Adding these schema markups can help search engines better understand the content on your site, which may lead to improved visibility in search engine results. Make sure to test your schema markup using Google’s [Structured Data Testing Tool](https://search.google.com/structured-data/testing-tool/u/0/) before going live.